The difference between these two pricing strategies prove themselves to be an important part of the marketing mix. They will enable marketers to make better decisions when pricing new offerings. Following these guidelines is a sure fire way to make sure you're on the right path!
Read MoreUnderstanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.
Read MoreThere are three different types of target market coverage every marketing manager should know; Intensive Distribution, Exclusive Distribution, and Selective Distribution. The afore-mentioned options allow businesses to distribute their offerings in many different and unique ways.
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