When going into Battle there are 5 things to be assessed according to Sun Tzu; The Way, The Weather, The Terrain, The Leadership, and The Discipline. This infographic was crafted to introduce you to strategic thinking in business as you can translate Sun Tzu's assessments for business.
Read MoreStrategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.
Read MoreWhen an organization is deciding on how to appropriately price their offerings there should be some emphasis placed on competitive interaction. This means giving attention to how your competitors might react to your pricing.
Read MoreUnderstanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.
Read MoreThere are three different types of target market coverage every marketing manager should know; Intensive Distribution, Exclusive Distribution, and Selective Distribution. The afore-mentioned options allow businesses to distribute their offerings in many different and unique ways.
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