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Posts tagged strategy
4 Sources of Strategic Change that all marketers need to know

Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.

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3 types of Target Market Coverage every Marketing Manager should know

There are three different types of target market coverage every marketing manager should know; Intensive Distribution, Exclusive Distribution, and Selective Distribution. The afore-mentioned options allow businesses to distribute their offerings in many different and unique ways.

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