Mad Marketing Consultant
Mad Marketing


Posts tagged marketing manager
4 Sources of Strategic Change that all marketers need to know

Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.

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Types of Channel Conflict and Channel Power

Understanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.

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