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Posts tagged marketing strategy
Understand the differences amongst fixed costs, variable costs, relevant costs, and sunk costs

Understand the differences in your costs - There are distinctive attributes that distinguish the differences between fixed costs, variable costs, relative costs, and sunk costs. Here's what you need to know. So don't get mad, get Mad Marketing!

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Dual Distribution and Multi-channel Distribution.

Dual distribution and multi-channel marketing are two distinct ways for businesses to reach customers through different mediums. These strategies will sometimes compete with each other for similar customers or bring in new customers.

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4 Sources of Strategic Change that all marketers need to know

Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.

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Types of Channel Conflict and Channel Power

Understanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.

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