Understand the differences in your costs - There are distinctive attributes that distinguish the differences between fixed costs, variable costs, relative costs, and sunk costs. Here's what you need to know. So don't get mad, get Mad Marketing!
Read MoreDual distribution and multi-channel marketing are two distinct ways for businesses to reach customers through different mediums. These strategies will sometimes compete with each other for similar customers or bring in new customers.
Read MoreStrategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.
Read MoreWhen an organization is deciding on how to appropriately price their offerings there should be some emphasis placed on competitive interaction. This means giving attention to how your competitors might react to your pricing.
Read MoreUnderstanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.
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