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Posts tagged Distribution strategies
Dual Distribution and Multi-channel Distribution.

Dual distribution and multi-channel marketing are two distinct ways for businesses to reach customers through different mediums. These strategies will sometimes compete with each other for similar customers or bring in new customers.

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3 types of Target Market Coverage every Marketing Manager should know

There are three different types of target market coverage every marketing manager should know; Intensive Distribution, Exclusive Distribution, and Selective Distribution. The afore-mentioned options allow businesses to distribute their offerings in many different and unique ways.

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