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How you can interpret The Art of War for Business Today

When going into Battle there are 5 things to be assessed according to Sun Tzu; The Way, The Weather, The Terrain, The Leadership, and The Discipline. This infographic was crafted to introduce you to strategic thinking in business as you can translate Sun Tzu's assessments for business.

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4 Sources of Strategic Change that all marketers need to know

Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.

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Types of Channel Conflict and Channel Power

Understanding the different types of channel power and channel conflict can help you understand your current position in ongoing business relationships as well as how to avoid channel conflicts. In addition it will act as an aid for strategic decision making.

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