Calling All Marketers & Business Owners
There is no doubt that you’re here because you understand the importance of branding. Without a well executed brand there’s a possibility of your business being forgotten about altogether. You don’t need me to tell you, “That’s the last thing you want!”
All the money spent on ads, and driving traffic to your site just for you to be forgotten about. Whew. That sounds like a nightmare. Sure, you might bare some memory. But you’re not in control of what that memory will be - without creating an effective brand.
I know, having your business forgotten about is bad, but it gets worse. How you ask?
When you drive traffic to your site you will have people who purchase and those who don’t.
A customer who purchased Is unlikely to return unless the entire experience was truly magical and basically met just about every need they have. So, if you didn’t meet those magical expectations then you’re likely to see a lot of churn as the memory of working with you will fade.
Now, when it comes to visitors (those who visit your site but do not purchase) they may never return to your site. Why is this? Visitors are more likely to forget you faster than customers. So, even if you started retargeting them on social media, or with display ads you may not be recognized. Think of this situation like the movie 50 first dates. You’re simply re-introducing yourself to the same person over and over again, because it’s just not sticking.
You can identify this in your business if you have a high churn rate, and low number of return visitors.
So, why is this happening? It’s likely because you weren’t strategic about how you were setting up your brand to begin with. You need to strategize everything from your positioning, messaging, and identity. I’ve built brands that were only open for 2-3 months and still sought after months later.
It’s not because the product was so amazing or unique. No. It was because it was memorable. That should be your goal when creating a brand from scratch or refreshing your brand. It needs to be memorable.
So, instead of pumping money into ads that will only be remembered for minutes, start your journey on creating a brand that will resonate with your target market.
This course on branding will provide you with a full walkthrough of everything you need to know and do to create an effective brand. I’m not talking about just your colors and logo.
By now, you probably know that a real brand is much more than a color choice and logo/symbol. No, this course will show you the psychology behind the branding so you can have more control over the memories left in your target markets minds.
That’s right. You can effectively craft a brand that showcases the most important things you want your customers to remember.
THAT’S NOT ALL!
I’ll be adding a complimentary 30 minute consultation to your purchase of our Complete Branding Course.
It’s come to my attention that for some, no matter how many videos you watch, articles you read, or courses you pay for there’s still questions you need answered to get you to that next step.
So, I’ll be including a 30 minute session that you can schedule with me. This will be your chance to ask me any additional questions about your brand