When going into Battle there are 5 things to be assessed according to Sun Tzu; The Way, The Weather, The Terrain, The Leadership, and The Discipline. This infographic was crafted to introduce you to strategic thinking in business as you can translate Sun Tzu's assessments for business.
Read MoreDual distribution and multi-channel marketing are two distinct ways for businesses to reach customers through different mediums. These strategies will sometimes compete with each other for similar customers or bring in new customers.
Read MoreStrategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.
Read MoreWhen an organization is deciding on how to appropriately price their offerings there should be some emphasis placed on competitive interaction. This means giving attention to how your competitors might react to your pricing.
Read MoreMarketing costs analysis serves the purpose of allocating costs to specific marketing activities or efforts. This will allow an organization to see clearly, the financial contribution of their marketing activities.
Read MoreIn order to assess the product-service mix, there are two factors to be considered. One of which is the performance of offerings in similar markets and the second is the financial worth of the product-service offering.
Read MoreMarketing Implementation is the execution of the marketing strategy. This part of the marketing program is crucial in that it can lead a company to success or failure
Read MoreThe difference between these two pricing strategies prove themselves to be an important part of the marketing mix. They will enable marketers to make better decisions when pricing new offerings. Following these guidelines is a sure fire way to make sure you're on the right path!
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