How you can interpret The Art of War for Business Today

When going into Battle there are 5 things to be assessed according to Sun Tzu; The Way, The Weather, The Terrain, The Leadership, and The Discipline. This infographic was crafted to introduce you to strategic thinking in business as you can translate Sun Tzu's assessments for business.

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Dual Distribution and Multi-channel Distribution.

Dual distribution and multi-channel marketing are two distinct ways for businesses to reach customers through different mediums. These strategies will sometimes compete with each other for similar customers or bring in new customers.

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4 Sources of Strategic Change that all marketers need to know

Strategic change arises in four different ways including market evolution, technological innovations, market redefinition, and change in marketing channels. These four elements provide insight as to what is going on in the world of business which will help determine an organization next steps.

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Nature of the marketing-cost analysis

Marketing costs analysis serves the purpose of allocating costs to specific marketing activities or efforts. This will allow an organization to see clearly, the financial contribution of their marketing activities.

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Bobby Vincent Bruno
Product - Service Mix Analysis

In order to assess the product-service mix, there are two factors to be considered. One of which is the performance of offerings in similar markets and the second is the financial worth of the product-service offering.

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Bobby Vincent Bruno